The Managing Director BetCorrect, Adriano Amadei, has said the country’s increasing appetite for fintech solutions and its burgeoning population catalysed its intent to play a significant role in its technological evolution, through this product.
Amadei made the statement at a press conference in Lagos during the lunch of BetCorrect, an innovative online betting company in Nigeria.
During the event, Amadei expressed the company’s commitment to revolutionising Nigeria’s online betting landscape.
“With new players regularly entering the market and exiting after hardly moving the needle, in terms of innovation, BetCorrect’s strategy underpins its dedication to visionary-thinking and far-sightedness through two core elements: Artificial Intelligence (AI) and User Experience. The AI-powered platform allows for personalised recommendations, anticipates player preferences, and ensures a safer and more responsible betting environment. Combined with an exceptional user experience, BetCorrect aims to create a platform where every user feels special,” he said.
Amadei further emphasised the significance of having an exceptional team behind the venture, stating, “The strength of the team determines the height of our achievements. Each member of the team contributes their unique skills, knowledge, and passion, creating a synergy that propels us to succeed.”
Adewale Adejuwon, Head of Marketing, presented the company as a fun, playful, secure, and trustworthy brand that bridges the gap between customers’ dreams and the chance to make
He explained that the company’s marketing strategy is tailored to its target audience’s needs and is rooted in a deep understanding of the audience’s demographics, interests, and aspirations.
Adejuwon said the company’s target audience comprises primarily people aged between 18 and 44 in urban and semi-urban areas, with interests revolving around sports, music, entertainment, and comedy.
Head of Operations, Ozioma Okonkwo outlined the company’s vision to pioneer the ultimate digital betting experience across Africa, offering users a vast array of markets and competitive odds as well as cutting-edge features and services, with the aim of raising the benchmarks in product engagement and user satisfaction.
