Amazon.com Inc has announced it would begin a sale for its loyalty-club shoppers. It said this is to boost holiday revenue and as an appeal to cost-conscious buyers facing economic turbulence.
The “Prime Early Access Sale” will start Oct. 11 at midnight Pacific Daylight Time (0700 GMT) for 48 hours in 15 countries, Amazon said.
Vice president Jamil Ghani told Reuters the rationale for a second Amazon deals event this year was earlier holiday shopping and the “macroeconomic environment” customers faced.
“There’s a desire to save and make the dollar stretch further,” he said in an interview.
Such member-only sales prompt some customers to buy Prime subscriptions and shop more on Amazon.
