ARCON, WOO, others rally behind maiden Location Marketing Awards

ARCON, WOO, others rally behind maiden Location Marketing Awards


The inaugural edition of the Location Marketing Awards (LOMA) is set to create waves on September 29, 2023, at the Marriot Hotel in GRA Ikeja, Lagos. LOMA, a significant event in the Out-of-Home (OOH) advertising landscape, has gained invaluable support from the World Out-of-Home Organisation (WOO), the foremost global authority in the OOH industry. This apex body’s endorsement underscores LOMA’s commitment to promoting the interests of the industry worldwide.

In a noteworthy stride, LOMA has received the green light and commendation from the Advertising Regulatory Council of Nigeria (ARCON). This nod from ARCON holds immense importance as LOMA voluntarily underwent meticulous vetting, aligning itself with ARCON’s recently enacted legislation governing awards within the Integrated Marketing Communications (IMC) sphere.

The brainchild behind LOMA, Mr. Kingsley Onwukaeme, has laid emphasis on a pivotal partnership with Mazars in Nigeria. Renowned for its global expertise in audit and assurance, financial and business advisory, Mazars ensures the utmost fairness and transparency in the award selection process. Onwukaeme underlined the significance of this collaboration, stating, “Our partnership with Mazars guarantees the fairness and transparency of the award outcomes, a fundamental value for LOMA.”

LOMA has solidified additional local and international collaborations, including an alliance with BroadSign, a leading Canadian digital out-of-home marketing platform, and ABSEN, a prominent Chinese company specializing in comprehensive LED display solutions for indoor, outdoor, and rental applications.

The journey to LOMA’s current phase involved an extensive call for entry spanning several weeks, attracting numerous players in the OOH industry. These entrants enthusiastically submitted their candidacies across diverse award categories. Currently, LOMA is in the adjudication stage, where the fate of these entries rests in the hands of distinguished judges and voters. These experts hail from the marketing communications industry, and their discerning evaluations will determine the ultimate victors, celebrating their excellence within this prestigious event.

Kingsley Onwukaeme radiates excitement for the upcoming event, reflecting on LOMA’s overdue contribution to the OOH industry. He confidently asserts, “LOMA’s enduring presence is dedicated to enhancing the industry holistically, fostering continuous learning, and applauding outstanding achievements.”

Prepare to witness the convergence of industry excellence, innovation, and partnership at LOMA on September 29, 2023, an event that marks a transformative milestone for the OOH advertising domain.