Consumertrics

LEGENDARY! 6 things you might have missed from Elton John's headline slot

LEGENDARY! 6 things you might have missed from Elton John’s headline slot

  As the sun went down on Glastonbury on Sunday evening, Sir Elton John lived up to his legendary status with an incredible swansong that enthralled festival-goers. Easily regarded as the best headliner of the weekend, the 76-year-old bid farewell during his last ever UK show with iconic hits such as Bennie and the Jets,

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Nigerian leaders need strategic brand communicators as Spokesperson — NIMN President

Nigerian leaders need strategic brand communicators as Spokesperson — NIMN President

  For professional people’s management, President, National Institute of Marketing of Nigeria (NIMN), Dr Idorenyen Enang has advised that Nigerian Presidents and Governors should employ professional marketers who are strategic brand communicators and specialists, as Spokespersons. He gave the advice in Abuja on Thursday at the 2023 NIMN annual conference themed: “The Role of Marketing

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ENGIE Energy Access rewards winners of Innovation Challenge with cash prizes

ENGIE Energy Access Nigeria rewards ‘Innovation Challenge’ winners with cash prizes

  ENGIE Energy Access, has presented cash prizes to the top-three winners of the Innovation Challenge, a technology-leveraged hackathon aimed to challenge students on innovative solutions. The event was organised as part of this year’s annual energy event, The Industry Discourse (TID), which is the largest student-led energy conference in the sub-Sahara African region, focused

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How Nigeria’s Creditchek is verifying the creditworthiness of African consumers

How Nigeria’s Creditchek is verifying the creditworthiness of African consumers

    Nigerian fintech startup, Creditchek is helping lenders mitigate credit risks by reliably verifying the creditworthiness of potential consumers in Africa. Founded in November 2021, Creditchek has developed an easy-to-use web app and API that leverages machine learning to turn raw data from multiple sources into actionable insights that lenders can use to strengthen

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5G: Nigeria must prioritise consumers’ privacy, ethics of data usage —NCC

  TO unlock the full potential of the fifth generation, 5G network, the Nigerian Communications Commission, NCC, has urged Nigerians to prioritise the privacy of the consumers’ data and maintain its ethical use always. NCC gave the charge at the 2023 Nigeria DigitalSense Forum on Internet Governance for Development (IG4D) organised by an online publication,

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FG advocates collaboration among industry stakeholders

    The Permanent Secretary, Ministry of Petroleum Resources and current highest ranking official in the ministry, Gabriel Aduda, has urged global oil and gas stakeholders to embrace collaboration in the quest to emplace energy safety, affordability, security and sustainability across the value chain. Aduda made the call at the Global Energy Show in Calgary,

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Don Interrogates ‘Consumer Is King’ Aphorism

Don Interrogates ‘Customer Is King’ Aphorism

    An Associate Professor of Advertising, Public Relations and Media Studies at the Department of Communication and Media Studies, Imo State University, Owerri, Kingsley Onyebuchim Nworgu, has decried what he calls erosion of kingship status of the consumer of products, services and media contents, advocating aggressive “consumer education, consumer protection and consumer solidarity.” Nworgu

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Stallion gives consumers first Nigerian electric vehicle

Stallion delights consumers first Nigerian electric vehicle

  Vice President Kashim Shettima has commended Stallion Motors Nigeria over the company’s newly produced Hyundai Kona EV, Nigeria’s first locally produced electric vehicle. While the company showcased the first locally produced electric vehicle at the Thursday meeting of the National Economic Council, NEC, Shettima said the prospects for electric vehicles in Nigeria was bright.

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