Businesses Urged To Prioritize Consumer Satisfaction

Businesses Urged To Prioritize Customer Satisfaction


Manufacturers of Indomie noodles, Dufil Prima Foods Plc, has affirmed the importance of businesses focusing on improved consumer satisfaction.

In a statement, the noodle’s company said it was determined to leverage its goodwill and consumer satisfaction made possible through the consistent delivery of quality variants to sustain market leadership in 2023.

Speaking on the brand’s projections for 2023, the Group Corporate Communications and Event Manager, Dufil Prima Foods Plc, Tope Ashiwaju, said the brand was ready to surpass its achievements in 2022.

Focus on consumer satisfaction
Focus on consumer satisfaction

Ashiwaju said, “Our achievements in 2022 and previous years are largely due to our commitment to consistently deliver unrivalled quality products to our consumers and resting on our oars has never been an option.

“In our continued consumer-satisfaction drive that has made Indomie a household name, we are driving towards reinforcing and positioning our brands in the hearts of families across Nigeria.”

According to Ashiwaju, DUFIL depended on its highly technical research and development process to pinpoint the culinary needs of consumers and guarantee that products were made with unrivaled precision to suit these needs.

Customer satisfaction equals ROI
Customer satisfaction equals ROI

“Indomie is the go-to brand for quality in the noodles category, and no other brand can match Indomie’s drive for consumer-brand excellence both in quality and taste,” Ashiwaju said.

The new Indomie Head of Marketing, Ramanathan Solayappan, was introduced at the conclusion of the interactive session. In addition to promising to strengthen and position the Indomie brand in the hearts of families across Nigeria, Ramanathan expressed enthusiasm at the opportunity to manage one of the top brands in the world.

The company is looking to build on its achievements in 2022 that saw it cart away several awards like the Brandcom Awards for “Most Iconic Noodles Brand of the Year”, and the ADVAN Awards for the “Consumer Choice for the Brand of the Year Award”. The Indomie brand last year engaged in a series of corporate social responsibility programmes and national consumer promotions.