Campaigns

WELL-DESERVED! Waw is customer value innovator of the year – New report

WELL-DESERVED! Waw is customer value innovator of the year – New report

  One of the star laundry detergents in Nigeria, Waw, has received the National Brand Innovators and Consumer Value awards in recognition of its innovative offerings to an expanding customer base in Nigeria. Consumertrics reports that Waw, just like other detergents, has always been a premium multi-use laundry product that offers consumers high-performance care for […]

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NEW POLL ALERT! Will the world stock markets collapse in 2023?

NEW POLL ALERT! Will the world stock markets collapse in 2023?

You are probably wondering: “Are There Any Chances of a 2023 Stock Market Crash?” You’re not alone. Everyone is pondering about the global economy, especially now that expert predictions have ranged from extreme optimism to not-so-subtle nervousness. Take a look at these insights by the Ipsos Global Advisor Predictions surveys from 2019‒2023, the chart plots

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Taeillo puts customers first, raises funds to reduce delivery time to 3 days

Taeillo puts customers first, raises funds to reduce delivery time to 3 days

With super grit, Nigerian startup, Taeillo, is determined to serve customers before anything else, saying the furniture company has raised funding to scale its online furniture e-commerce platform for the best customer service and experience. Taeillo, tackling the issues of delayed delivery has gone ahead to raise $2.5 million in “expansion” funding from Aruwa Capital,

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Why Sundry Foods Limited named 2023 ‘Customer-Centered Year’

Why Sundry Foods Limited named 2023 ‘Customer-Centered Year’

Popular Nigerian restaurant brand, Sundry Foods Limited (SFL), has announced that the New Year 2023 shall be ALL about the consumer, affirming that every of the restaurant’s customer will be treated like king that they are. The Executive Director, SFL, Mr Nnamdi Opara, while unfolding the 2023 business outlook of the company during a meeting

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Most important science news stories of 2022

Most important science news stories of 2022

To put it like it truly is, many of the problems and crises that we encounter every year are addressed in large part by scientific and technical advancements. Though the past year may have passed fast, scientists and researchers around the globe have laboriously advanced our knowledge in a variety of fields, businesses, and projects.

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How Kia won latest ‘2023 Consumer Guide Automotive Best Buy Awards’

How Kia won latest ‘2023 Consumer Guide Automotive Best Buy Awards’

  In the thoughts of Shana Orth, a duchess in brand matters, it is more important than ever for brands to understand the value of a personalised experience to retain and grow brand loyalty. “To assist direct interactions and produce more human and empathic experiences, brands must adapt and tap into those crucial analytics, insights,

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Why Terra emerged ‘Outstanding Seasoning Cube Brand of the Year’

Why Terra emerged ‘Outstanding Seasoning Cube Brand of the Year’

In order to connect with the consumers and offer more value, brands like Terra Seasoning Cube of the Tropical General Investments (TGI) Group, have continued to offer the seasoning market unique taste and aromatic flavour from the outset. Not too long ago, Terra Seasoning Cube, emerged, the Outstanding Seasoning Cube Brand of the Year, at

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NANO+ set to give Nigerians particles-free food in 2023

NANO+ set to give Nigerians particles-free food in 2023

  Plans have been concluded for Nanotechnology Research Group, NANO+ of Ladoke Akintola University of Technology (LAUTECH) Ogbomoso, to develop a pro-food Nano sensor by end of 2023 to not just make Nigerians safer meals but also the country’s food products, export-ready. Prof Abdulkareem Saka, a Nanotechnology expert,  revealed that Nanotechnology Research Group, NANO+, was

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