FMCG Archives - Page 7 of 10

UNRIVALLED! Indomie reveals consumer satisfaction is company’s secret

Dufil Prima Foods Plc, the makers of Indomie noodles, has hinted that the brand’s dedication of prioritizing consumer satisfaction is the secret of being the market leader, pledging improved brand offerings in 2023, to its teeming consumers. The company also hinted it is determined to leverage its goodwill and consumer satisfaction made possible […]

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EXCELLENT! Olam wins top employer for 3rd consecutive year

Campaigns, Education, FMCG, Shelf / Consumertrics

For job seekers looking for the best place to work, leading agribusiness firm, Olam, has raised its profile as a key place to work for top talents. Receiving a recertification as a top employer for the third consecutive year by Top Employer Institute, the company’s operations in Cote d’Ivoire, Ghana, Nigeria, South Africa and

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PRO-PEOPLE! PZ Wilmar prioritises consumer health, launches low fat oil

Campaigns, Education, FMCG, Shelf / Consumertrics

Since cooking oils can be used to make a variety of foods, including meat, eggs, vegetables, sauces, and some grain dishes, it simply translates that nearly everyone use vegetable oil on a daily basis. Again, people frequently concentrate on how to select healthy oil. However, not many do a great job with that, now enters

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WELL-DESERVED! Waw is customer value innovator of the year – New report

Campaigns, Education, FMCG, Shelf / Consumertrics

One of the star laundry detergents in Nigeria, Waw, has received the National Brand Innovators and Consumer Value awards in recognition of its innovative offerings to an expanding customer base in Nigeria. Consumertrics reports that Waw, just like other detergents, has always been a premium multi-use laundry product that offers consumers high-performance care for

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Why Sundry Foods Limited named 2023 ‘Customer-Centered Year’

Campaigns, Education, FMCG, Health Care / Consumertrics

Popular Nigerian restaurant brand, Sundry Foods Limited (SFL), has announced that the New Year 2023 shall be ALL about the consumer, affirming that every of the restaurant’s customer will be treated like king that they are. The Executive Director, SFL, Mr Nnamdi Opara, while unfolding the 2023 business outlook of the company during a meeting

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Why Terra emerged ‘Outstanding Seasoning Cube Brand of the Year’

Campaigns, FMCG / Consumertrics

In order to connect with the consumers and offer more value, brands like Terra Seasoning Cube of the Tropical General Investments (TGI) Group, have continued to offer the seasoning market unique taste and aromatic flavour from the outset. Not too long ago, Terra Seasoning Cube, emerged, the Outstanding Seasoning Cube Brand of the Year, at

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3 Major reasons businesses fail

Campaigns, Education, Finance, FMCG / Consumertrics

Serially, entrepreneurs are optimists. No, they don’t like to think about failure. In fact, for anyone around them who believes in the law of attraction or the effectiveness of positive thinking, they can even make them feel as though thinking about failure causes it to come by. But the truth remains the same. It’s

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We will listen to consumers and understand their needs – Gianluca Salute

Campaigns, Education, Energy, Finance, FMCG, Health Care, Shelf, Travel and Hospitality / Consumertrics

Every minute, every day, we have seen a number of impressive brand executions, offers, campaigns and community relations from various brands in Nigeria. These pro-people businesses are working hard to attract and efficiently serve their target audiences. On this list today, is the newly launched retail fashion brand, Urban Jungle. Urban Jungle, launched its

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2 important consumer intelligence for brands

Campaigns, Education, Energy, Finance, FMCG, Gaming and Betting, Health Care, ICT/Telecom, Shelf, Travel and Hospitality / Consumertrics

Perhaps, just perhaps you are still taking note of notable consumer trends to help you make proficient business decision, this year. Here – some indispensable consumer insights to help. As a brand, you would agree that the year 2023 got off on a very uncertain footing. Nigeria and indeed the world were torn between

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10 ways you can ‘think and grow rich’ yearly

Campaigns, Education, Finance, FMCG, Gaming and Betting, Health Care, ICT/Telecom, Travel and Hospitality / Consumertrics

The New Year has arrived, but the demands on our finances will remain the same since the cost of living is still rising every day. Income? Let’s not even go there! These days, new strategies for conserving money are more important than ever with a recession looming and energy prices expected to increase once

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