New research from Olam Food Ingredients (ofi), has revealed that two thirds (67%) of consumers see plant-based dairy as complementary to dairy products, and ‘an opportunity to try something new’ (65%)
Sustainability continues to be a key driver for consumers buying plant-based products in general: ofi won the Sustainability Innovation Award at FI Europe 2022 on December 6.
ofi, a global leader in naturally good food and beverage ingredients, has pinpointed plant-based dairy’s potential in new consumer research across five European countries.
Interest in plant-based products continues to grow, showing high potential for plant-based as something new and complementary for European diets. 61% of consumers indicate they are consuming more plant-based products than two years ago, and 58% expect it to increase in the coming two years.
Dairy alternatives specifically are carving out an identity beyond being a mere substitute. Two thirds (67%) of consumers see plant-based dairy as complementary to dairy products, and ‘an opportunity to try something new’ (65%), particularly for indulgent product categories including ice-cream, desserts and cocoa beverages.
ofi’s Chief Innovation & Quality Officer, Kamesh Ellajosyula said, “Manufacturers have a huge opportunity to dial up taste and health benefits but face ongoing formulation challenges. Consumers who enjoy plant-based want wholesome products with real ingredients but instead may find products have added sugars, masking agents and stabilizers. At ofi, with our deep knowledge of nuts, cocoa, coffee and spices we can work with customers to produce nutritious and delicious plant-based products such as ice-creams and beverages.
“Equally, it doesn’t have to be all or nothing. Our dairy team is co-creating with our nuts R&D specialists to find exciting hybrid solutions that can combine the functional, nutritional and sustainability benefits of both dairy and plant-based.”
ofi’s Chief Marketing Officer, Briony Mathieson added, “75% of all consumers surveyed say they are willing to pay more for a sustainable product. ofi’s extensive farmer programs mean we can help customers source ingredients with a powerful narrative about communities and planet. We make this real through our product sustainability strategies such as Cashew Trail and Coffee LENS. Our focus on reporting through granular data and metrics was recognized today with our Cocoa Compass sustainability strategy and impact reports winning the Sustainability Innovation Award at Food Ingredients Europe. By collaborating with our customers from plant to palate we can together be the change for good food and a healthy future.”
