ICYMI: Consumers hail TGI Group on N100 economy pack

ICYMI: Consumers hail TGI Group on N100 economy pack


Amid rising food sufficiency challenges in the country, rice consumers have commended the management of Big Bull rice for introducing the N100 economy pack to enable poorer segments of the society to access the product across the country.

Even in tough economic times, you do not need to avoid great products. You just have to know how to shop smarter. It is in the light of that that recent introduction of Big Bull Rice in an affordable N100 pack has received commendation from consumers across Nigeria.

Across neighborhood shops, departmental stores and open markets, the Big Bull Rice N100 pack has grown increasingly popular amongst consumers who crave good quality, affordable, convenient and hygienically packaged rice that complements their lifestyle needs.

Emmanuel Ejiofor, a rice dealer on College Road, Ogba, stated that he has observed a gradual trend of more consumers embracing packaged rice over the loose rice he displays in his store. He noted the high demand for the Big Bull Rice N100 pack in particular as more consumers consider it for its traceability, quality, convenience and affordability.

“Who will not like rice as well packaged as the Big Bull N100 pack?” he asks, almost rhetorically.

According to Ezekiel Mustapha, a student of the University of Ibadan, Big Bull Rice has become a household name in Nigeria for its quality, affordability and satisfaction. He noted that as a student, the rising popularity of the Big Bull N100 packs in a hygienic pack is a unique transition from loose rice openly sold in big basins and measured with rusty, old tins.

“The Big Bull N100 pack has addressed my hygiene and quality concerns, my desire for convenient portion control and affordability,” he added.

Chief Marketing Officer, TGI Group, Mr. Probal Bhattacharya, expressed delight with the feedback received so far from consumers, stressing that the Big Bull Rice N100 pack size has captured consumer affection by being value maximizing and innovative.

“At the price point of 100 Naira, we were confident that the pack was capable of delivering excellent value for consumers looking for healthier choices and upgrading to packaged rice.

The convenient portion size and attractive price is driving popularity of this innovative offering amongst consumers desirous of good quality, safety and the great taste of home-grown ingenuity” he noted.