Yes, there are many consumer awareness blogs that are run by individuals and not by government agencies. These portals can be a great source of information and resources for consumers looking to learn more about their rights, how to protect themselves from scams and fraud as well as excellent consumer intelligence for brands looking for quick consumer insights to help take business decisions.
Consumertrics is the foremost Nigerian pro-people, pro-brands platform designed to strengthen the relationship between customers and businesses for the sake of ‘all the sides; all the facts.’
At the maiden Consumertrics Advisory series, themed, “Responsible borrowing and lending: Balancing access and consumer protection in Nigeria digital economy,” the Chief Executive Officer, Consumertrics, Mr. Muyiwa Ayojimi hinted that the firm is out: “To address the burning issues that affects the wellbeing of the Nigerian consumers on one hand, and the providers of goods and services on the other… in a manner that fosters a healthy and mutually beneficial relationship.”
He assured: “Consumertrics is the leader with the mission to promote both consumers and brands satisfaction, using the simple tactics of research, analytics, training and advocacy.”
Mr. Ayojimi also hinted that the general public on the findings of a dipstick research by Consumertrics which showed that the salaried worker takes an average of N25,000 in loans, 6 times a year – an intelligence capable of helping both Nigerians and brands alike if only to satisfy their curiosity.
According to the CEO, with Consumertrics, consumers can, on-the-go, do an instant assessment of brands in Nigeria as surveys about brands would always be available in the Consumertrics website. “What is even more interesting is the unique content, what’s-in-it-for-the-consumer news as well as full access to reviews about brands, nowadays that people do not make any purchasing decision until they look up who they want to trust with their money and other comfort, online – all available on the newly improved Consumertrics online portal.”
The Consumertrics team lead, concluded by confirming that a mirror into the direct, unfiltered perception and feedback of consumers is available to everyone that signs up for Consumertrics. In addition to finding answers to their questions in the site, millions of customers may also take advantage of extra special offers including the best consumer deals, the most recent consumer news, consumer hacks and professional viewpoints and opinions.
