For professional people’s management, President, National Institute of Marketing of Nigeria (NIMN), Dr Idorenyen Enang has advised that Nigerian Presidents and Governors should employ professional marketers who are strategic brand communicators and specialists, as Spokespersons.
He gave the advice in Abuja on Thursday at the 2023 NIMN annual conference themed: “The Role of Marketing and Ethics in Nation Building”.
He said: “The time has come when the President and the Governors would not be carrying journalists as Spokesmen. People are brands and you need people who would not just sell the country or sell the brand but understand the ethos of it. Not that journalists will not do a good job but the time is now to bring in more thinking and more veracity to what we’re doing and push it out using the vehicle of the media. You need professionals to craft out a strategy to be able to work in the entire system and implement it. It’s a total picture.
He added that professional marketers were ready, willing and able to partner with the government at all levels to drive growth by designing and properly communicating programmes and reforms in the polity.
“We’re starting a series on NTA, NIMN half-hour for the first 13 weeks and we’re targeting SMEs. They drive the GDP. Our own SMEs may not be near there but we have it. We want to as marketers help provide some insight in governance and thinking”, he said.
