Rite Foods shines at BrandXchange consumers’ value awards

Rite Foods shines at BrandXchange consumers’ value awards


Rite Foods Limited, a prominent player in Nigeria’s fast-moving consumer goods (FMCG) industry, is thrilled to announce its resounding success at the 2nd edition of the BrandXchange Consumers Value Awards, an event dedicated to celebrating brand excellence.

The awards include the following categories: Best Value for Money – Carbonated Drink Brand 2023: Bigi Cola, Best Value for Money – Energy Drinks Brand 2023: Fearless Energy Drink and Best Value for Money – Sausage Brand 2023: Bigi Beef Sausage Roll

The awards were presented to the Brands’ Managers at the event, themed “Consumer Satisfaction Index,” held at the Radisson Blu Hotel in Ikeja GRA, Lagos recently. The organisers praised Rite Foods for disrupting the Food and Beverage sector of Africa’s largest economy with an array of high-quality products that have become consumers’ top choices, offering desired value and satisfaction, surpassing competitors in their segments.

Kanyinsola Sangowawa, the Assistant Brand Manager for Fearless Energy Drink, also affirmed, “It is an honour to be recognised as the best value for money in the energy drink category. It motivates us to continue delivering on our promise of premium energy and great taste.”

Representing the Rite Sausage brand, Olawale Odenusi, the Digital Lead at Rite Foods Limited, stated, “This award reflects our ongoing commitment to producing delicious and value-packed sausage rolls in line with global best practices within our state-of-the-art factory.”

This latest achievement underscores the outstanding quality of Rite Foods Limited’s products, as endorsed by the overwhelming support of discerning consumers. It follows Rite Foods’ recognition as the “Highest Gainer Year in Year Out for 2023” in the “Top 50 Brands That Power Nigeria” evaluation. The company remains steadfast in its mission to deliver quality products, enhance taste experiences, and nourish communities through its innovative range of offerings.

“While the voting phase has concluded, it’s crucial to emphasize that the meticulous process of distillation is still ongoing to accurately filter out valid votes. The LOMA Awards team is firmly committed to ensuring transparency, equity, and the generation of precise data during this crucial stage. It is important to note that the final outcome of the awards is not solely determined by public votes but is an amalgamation of both the decisions of the esteemed panel of judges and the sentiments of the public,” the statement affirmed.

In a related development, international delegates have started arriving in Nigeria, barely 15 days to the awards ceremony. Among the first arrivals are the delegates from Absen LED Screen, from China. Other international delegates are expected to arrive in the coming days across three continents in the coming days.

Curated by the OOH Academy, LOMA has a primary objective of recognizing and honouring outstanding individuals and OOH companies that have contributed significantly to the industry’s growth year after year.