Consumertrics Archives - Page 2 of 24

Nigerian leaders need strategic brand communicators as Spokesperson — NIMN President

For professional people’s management, President, National Institute of Marketing of Nigeria (NIMN), Dr Idorenyen Enang has advised that Nigerian Presidents and Governors should employ professional marketers who are strategic brand communicators and specialists, as Spokespersons. He gave the advice in Abuja on Thursday at the 2023 NIMN annual conference themed: “The Role of Marketing […]

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How Nigeria’s Creditchek is verifying the creditworthiness of African consumers

Campaigns, Education / Consumertrics

Nigerian fintech startup, Creditchek is helping lenders mitigate credit risks by reliably verifying the creditworthiness of potential consumers in Africa. Founded in November 2021, Creditchek has developed an easy-to-use web app and API that leverages machine learning to turn raw data from multiple sources into actionable insights that lenders can use to strengthen

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5G: Nigeria must prioritise consumers’ privacy, ethics of data usage —NCC

ICT/Telecom / Consumertrics

TO unlock the full potential of the fifth generation, 5G network, the Nigerian Communications Commission, NCC, has urged Nigerians to prioritise the privacy of the consumers’ data and maintain its ethical use always. NCC gave the charge at the 2023 Nigeria DigitalSense Forum on Internet Governance for Development (IG4D) organised by an online publication,

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FG advocates collaboration among industry stakeholders

Energy / Consumertrics

The Permanent Secretary, Ministry of Petroleum Resources and current highest ranking official in the ministry, Gabriel Aduda, has urged global oil and gas stakeholders to embrace collaboration in the quest to emplace energy safety, affordability, security and sustainability across the value chain. Aduda made the call at the Global Energy Show in Calgary,

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Don Interrogates ‘Consumer Is King’ Aphorism

Don Interrogates ‘Customer Is King’ Aphorism

Education, Shelf / Consumertrics

An Associate Professor of Advertising, Public Relations and Media Studies at the Department of Communication and Media Studies, Imo State University, Owerri, Kingsley Onyebuchim Nworgu, has decried what he calls erosion of kingship status of the consumer of products, services and media contents, advocating aggressive “consumer education, consumer protection and consumer solidarity.” Nworgu

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Stallion gives consumers first Nigerian electric vehicle

Stallion delights consumers first Nigerian electric vehicle

Energy / Consumertrics

Vice President Kashim Shettima has commended Stallion Motors Nigeria over the company’s newly produced Hyundai Kona EV, Nigeria’s first locally produced electric vehicle. While the company showcased the first locally produced electric vehicle at the Thursday meeting of the National Economic Council, NEC, Shettima said the prospects for electric vehicles in Nigeria was bright.

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Tingg By Cellulant automates payments for petrol stations in Ghana

ICT/Telecom / Consumertrics

Tingg by Cellulant In-Store solution is transforming the digital payments space in Ghana by providing Oil Marketing Companies (OMCs) with a single payment collection point across multiple payment options and channels, ensuring real-time settlement. This advancement allows OMCs in the country to reduce client queues at the till and boost customer satisfaction. In recent

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African leaders set to discuss Africa sustainability at Africa leadership summit

Campaigns / Consumertrics

African leaders in private and public sectors, civil society and academia have concluded plans to gather in Lagos during the African Leadership Review Summit and Awards, to discuss issues affecting Africa and how the continent can harness its vast resources to enhance the development of African people. The summit themed: “Transformational Leadership in a

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Security experts, KnowBe4 uncovers top 10 risky behaviours of employees

ICT/Telecom / Consumertrics

KnowBe4 the provider of the world’s largest security awareness training and simulated phishing platform, has announced that its newest SecurityCoach product has revealed the top 10 risky behaviours that employees have engaged in on their work devices. SecurityCoach-Infographic SecurityCoach helps IT/security professionals to develop a strong security culture by enabling real-time security coaching

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Norfund strengthens footprint in Nigeria to drive sustainable economic growth

Finance / Consumertrics

The Norwegian Investment Fund for developing countries, Norfund, recently organized its first stakeholder event in Nigeria which hosted key players across multiple industries in the private sector to provide an update on its activities in Nigeria and West Africa. The exclusive forum and luncheon held at Lagos Continental Hotel announced Norfund’s intention to increase

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