Don Interrogates ‘Customer Is King’ Aphorism
An Associate Professor of Advertising, Public Relations and Media Studies at the Department of Communication and Media Studies, Imo State University, Owerri, Kingsley Onyebuchim Nworgu, has decried what he calls erosion of kingship status of the consumer of products, services and media contents, advocating aggressive “consumer education, consumer protection and consumer solidarity.” Nworgu […]
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