77% of shoppers in Nigeria felt more connected to a brand after seeing Ramadan content – Research reveals
A study, titled ‘Ramadan and Eid Study’, which included over 18,000 respondents from twelve countries, including Nigeria during Ramadan in 2022 has found that 77% of shoppers in Nigeria felt more connected to a brand after seeing Ramadan content on social media. The research was which was conducted by Meta in partnership with YouGov was […]