Popular Nigerian restaurant brand, Sundry Foods Limited (SFL), has announced that the New Year 2023 shall be ALL about the consumer, affirming that every of the restaurant’s customer will be treated like king that they are.
The Executive Director, SFL, Mr Nnamdi Opara, while unfolding the 2023 business outlook of the company during a meeting with the management and staff of the company held in Port-Harcourt, made the announcement.
The ED declared that an enhanced customer satisfaction would form the major focus of his organization’s service offerings this year as part of the continuous improvement policy of the company.
“When we started Sundry Foods, we wanted to create a solution to a problem-a gap in the market for quality Nigerian meals prepared and served to international standards. It was not about the food, it was about the people too,” he recalled.
According to a statement by the company, signed by Head, Marketing, SFL, Mr Nduka Mokwunye, the link between a nutritious meal, the complex processes involved in producing it, and its safety in achieving optimal satisfaction of the customer.
To this end, SFL, the statement said, has outlined a number of actions it plans to take to satisfactorily achieve its 2023 customer-centric target to include; strengthening its customer relations strategy, build on its food safety culture, and engage more with its raw material suppliers.
“Food safety and product quality are at the heart of how we do business and achieve our vision. We seek to always exceed our customers’ expectations by providing the highest quality products in surroundings that are clean, attractive, safe and comfortable. The integrity of our products depends on employees always following food safety practices that comply with our brands’ high standards
“Our commitment to food safety stretches back to the production of our raw materials. We maintain strict standards through enforcement of supplier policies and procedures. These procedures are reinforced through in-person training for our suppliers,” the statement said quoting the company’s executive director.
On strengthening customer relations, the company said it is open to customer feedbacks, assuring that no complaint would be left untreated because, “we strive to continually improve our practices and processes in line with acceptable best standards and as part of our improvement plans.”
Reminding its teeming customers and potential ones who SFL truly is, the fast rising restaurant said: “We are a food services company in Nigeria and have been in business since 2004. What started as a simple need to make great-tasting, healthy food accessible to all who want it at a price they can afford, has today grown to close to a 100 branches of food service brands across the country and still growing.”
“This consistent growth, a result of our continuous effort to be better always both towards our customers and staff, has earned us a right of place as a leader in Nigeria’s food industry.”
SFL then hinted: “Our mantra: Better Food, Better Service, Better People.”
