Search engine giant, Google has affirmed its commitment to improving search experiences and ensuring user safety, by introducing new generative AI capabilities for search and implementing advanced tools for online protection.
In its annual Google I/O developer conference where a wide array of cutting-edge technologies and updates were showcased, the number one search engine reiterated its commitment to responsible AI, striving to address pressing societal challenges like climate change and flood forecasting while maintaining ethical AI practices.
Here are key announcements from the I/O event:
- The waitlist has now been removed, making Bard available in English in over 180 countries and territories, with the addition of Japanese and Korean languages, and planning to support the world’s top 40 languages. As the platform expands, Google will focus on maintaining high standards for quality, local nuances and adherence to AI principles.
- Google is making it easier and more seamless for users to continue their work by exporting Bard’s responses to Google Docs or Gmail. Formatting stays intact so users can continue editing directly in Docs or Gmail without needing to copy, paste, and reformat Bard’s responses.
- Bard will be integrating with various Google apps and services like Docs, Drive, Gmail, Maps, and more, while maintaining user control over privacy settings. The platform will also connect with external services and partners, such as Adobe Firefly for image creation, Kayak for travel, Instacart for groceries, Wolfram for computational knowledge, and Khan Academy for education, offering a wide range of possibilities for users.
- Google is using generative AI to make shopping faster and much easier, providing users with a snapshot of noteworthy factors to consider when searching for a product. Built on Google’s Shopping Graph, this new generative AI shopping experience will offer a seamless and informed decision-making process for users.
- Google’s advanced generative AI capabilities are now accessible through Search Labs, an innovative platform that allows users to explore and engage with early-stage experiments in Search. By registering for Search Labs, users have the opportunity to experience the Search Generative Experience (SGE) on Chrome desktop and the Google App in the US (available in English at launch).
- Google’s new suite of features and updates aims to improve online safety and provide users with reliable access to trustworthy content and information. The “About This Image” tool helps users evaluate the reliability of visual content found online by providing important contextual information, such as when an image was first indexed by Google, its original appearance, and other online occurrences.
- Google’s ongoing efforts to protect Gmail users from unwanted messages, which currently block over 99.9% of spam, phishing, and malware, are now being extended to Google Drive with “Spam View”, a new feature that simplifies the process of separating and reviewing files, allowing users to identify potential spam and stay safe from unwanted or abusive content.
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