Campaigns

Brands have to review their consumer engagement strategy – Lessons from the Erisco tomato paste saga.

Brands have to review their consumer engagement strategy – Lessons from the Erisco tomato paste saga.

  Introduction Consumers have a right to offer reviews to brands on traditional or on social media and whilst negative reviews aren’t the end of the world, it’s not to be encouraged. Businesses must evolve in their consumer interface systems as it is no longer sufficient to open social media handles without appropriate consumer management […]

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Consumertrics promotes value-added services in insurance policies, signs MoU with Glanvill Enthoven

Consumertrics promotes value-added services in insurance policies, signs MoU with Glanvill Enthoven

  Consumertrics, a leading consumer advocacy organisation, has signed a Memorandum of Understanding (MoU) with Glanvill Enthoven on promoting value-added services in insurance policies. Glanvills is a first-generation insurance broker and pensions consultant in Nigeria and boasts of an impressive reinsurance structure in the United Kingdom. Based on the pact, Consumertrics says its aim is

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FG Launches Humanitarian Fund To Uplift 133 Million Nigerians From Poverty

FG Launches Humanitarian Fund To Uplift 133 Million Nigerians From Poverty

  In a resolute stride towards transformative change, Dr. Betta Edu, the distinguished Minister of Humanitarian Affairs and Poverty Alleviation, has announced the imminent unveiling of a groundbreaking Humanitarian Fund. This visionary initiative aims to elevate a staggering 133 million Nigerians from the clutches of poverty, marking an audacious step forward in the nation’s socio-economic

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TEAM SPIRIT! Smollan, Pyramid Analytics Forge International Partnership

TEAM SPIRIT! Smollan, Pyramid Analytics Forge International Partnership

  Global retail specialists Smollan have formalised an international reseller and implementation partnership agreement with next-generation decision and business intelligence (BI) software provider Pyramid Analytics. The agreement will see Smollan, via its data and technology business, DataOrbis, expanding its current service offering to include the ability to both sell Pyramid Analytics licenses and implement Pyramid

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ARCON, WOO, others rally behind maiden Location Marketing Awards

ARCON, WOO, others rally behind maiden Location Marketing Awards

  The inaugural edition of the Location Marketing Awards (LOMA) is set to create waves on September 29, 2023, at the Marriot Hotel in GRA Ikeja, Lagos. LOMA, a significant event in the Out-of-Home (OOH) advertising landscape, has gained invaluable support from the World Out-of-Home Organisation (WOO), the foremost global authority in the OOH industry.

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NCC restates commitment to consumer protection

NCC restates commitment to consumer protection

  The Lamido of Adamawa, Dr Muhammadu Mustapha, has commended the Nigerian Communications Commission (NCC) on a range of its telecom consumer protection initiatives, including the recent Village Square Dialogue (VSD), which was held at the weekend in Yola, Adamawa State. Kakakin Adamawa, Prof. Abubakar Tahir, who represented Lamido Adamawa, at the Consumer Conversation programme

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BREAKING! NCC Appoints Consumertrics Into Advisory Forum

BREAKING! NCC Appoints Consumertrics Into Advisory Forum

  The Nigerian Communications Commission (NCC), has appointed Consumertrics Nigeria into its Industry Consumer Advisory Forum (ICAF). The NCC, in a letter jointly signed by Alkasim Umar, its Director, Consumer Affairs Bureau; and Clem Omife, Head, Consumer Protection And Advocacy, attributed the appointment to its belief that “Consumertrics would be a valuable partner in raising

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Nigerian leaders need strategic brand communicators as Spokesperson — NIMN President

Nigerian leaders need strategic brand communicators as Spokesperson — NIMN President

  For professional people’s management, President, National Institute of Marketing of Nigeria (NIMN), Dr Idorenyen Enang has advised that Nigerian Presidents and Governors should employ professional marketers who are strategic brand communicators and specialists, as Spokespersons. He gave the advice in Abuja on Thursday at the 2023 NIMN annual conference themed: “The Role of Marketing

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How Nigeria’s Creditchek is verifying the creditworthiness of African consumers

How Nigeria’s Creditchek is verifying the creditworthiness of African consumers

    Nigerian fintech startup, Creditchek is helping lenders mitigate credit risks by reliably verifying the creditworthiness of potential consumers in Africa. Founded in November 2021, Creditchek has developed an easy-to-use web app and API that leverages machine learning to turn raw data from multiple sources into actionable insights that lenders can use to strengthen

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