Education

Most important science news stories of 2022

Most important science news stories of 2022

To put it like it truly is, many of the problems and crises that we encounter every year are addressed in large part by scientific and technical advancements. Though the past year may have passed fast, scientists and researchers around the globe have laboriously advanced our knowledge in a variety of fields, businesses, and projects. […]

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How Kia won latest ‘2023 Consumer Guide Automotive Best Buy Awards’

How Kia won latest ‘2023 Consumer Guide Automotive Best Buy Awards’

  In the thoughts of Shana Orth, a duchess in brand matters, it is more important than ever for brands to understand the value of a personalised experience to retain and grow brand loyalty. “To assist direct interactions and produce more human and empathic experiences, brands must adapt and tap into those crucial analytics, insights,

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NANO+ set to give Nigerians particles-free food in 2023

NANO+ set to give Nigerians particles-free food in 2023

  Plans have been concluded for Nanotechnology Research Group, NANO+ of Ladoke Akintola University of Technology (LAUTECH) Ogbomoso, to develop a pro-food Nano sensor by end of 2023 to not just make Nigerians safer meals but also the country’s food products, export-ready. Prof Abdulkareem Saka, a Nanotechnology expert,  revealed that Nanotechnology Research Group, NANO+, was

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We will listen to consumers and understand their needs – Gianluca Salute

We will listen to consumers and understand their needs – Gianluca Salute

  Every minute, every day, we have seen a number of impressive brand executions, offers, campaigns and community relations from various brands in Nigeria. These pro-people businesses are working hard to attract and efficiently serve their target audiences. On this list today, is the newly launched retail fashion brand, Urban Jungle. Urban Jungle, launched its

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2 important consumer intelligence for brands

2 important consumer intelligence for brands

  Perhaps, just perhaps you are still taking note of notable consumer trends to help you make proficient business decision, this year. Here – some indispensable consumer insights to help. As a brand, you would agree that the year 2023 got off on a very uncertain footing. Nigeria and indeed the world were torn between

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10 ways you can ‘think and grow rich’ yearly

10 ways you can ‘think and grow rich’ yearly

  The New Year has arrived, but the demands on our finances will remain the same since the cost of living is still rising every day. Income? Let’s not even go there! These days, new strategies for conserving money are more important than ever with a recession looming and energy prices expected to increase once

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“Use AI for efficient customer service” Gupshup tells Nigerian brands

“Use AI for efficient customer service” Gupshup to Nigerian brands

  To provide always-on customer service and fix problems as soon as they arise, Dr. Inderpal Singh, EVP Telecom Business, Gupshup, has advised Nigerian brands to bring in artificial intelligence. In a chat with the media, Dr. Inderpal who recommended that Nigerian brands require Conversational AI for customer services, ended up fleshing out the prospects

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What Nigerians didn’t know about WhatsApp Usage

What Nigerians didn’t know about WhatsApp Usage

  The social app, WhatsApp, needs no introduction. Does it? Okay. Let’s do some intro of some sort as a refresher. WhatsApp is a messaging app that allows users to send text messages, make voice and video calls, and share files with other WhatsApp users. Importantly, it uses end-to-end encryption to protect the privacy of

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VOX POP! 2023 Election Outcomes wishes of Nigerians

VOX POP! 2023 Election Outcomes wish of Nigerians

  How lofty are your expectations from the fast-approaching 2023 polls? It’s also worth noting that Nigeria being a federal democracy with political activity with majority on the two major parties in the recent past – the APC and PDP. But it’s no longer business as usual as other parties like LP have joined the

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