To put it like it truly is, many of the problems and crises that we encounter every year are addressed in large part by scientific and technical advancements. Though the past year may have passed fast, scientists and researchers around the globe have laboriously advanced our knowledge in a variety of fields, businesses, and projects. […]
Most important science news stories of 2022 Read More »
In the thoughts of Shana Orth, a duchess in brand matters, it is more important than ever for brands to understand the value of a personalised experience to retain and grow brand loyalty. “To assist direct interactions and produce more human and empathic experiences, brands must adapt and tap into those crucial analytics, insights,
How Kia won latest ‘2023 Consumer Guide Automotive Best Buy Awards’ Read More »
Serially, entrepreneurs are optimists. No, they don’t like to think about failure. In fact, for anyone around them who believes in the law of attraction or the effectiveness of positive thinking, they can even make them feel as though thinking about failure causes it to come by. But the truth remains the same. It’s
3 Major reasons businesses fail Read More »
Plans have been concluded for Nanotechnology Research Group, NANO+ of Ladoke Akintola University of Technology (LAUTECH) Ogbomoso, to develop a pro-food Nano sensor by end of 2023 to not just make Nigerians safer meals but also the country’s food products, export-ready. Prof Abdulkareem Saka, a Nanotechnology expert, revealed that Nanotechnology Research Group, NANO+, was
NANO+ set to give Nigerians particles-free food in 2023 Read More »
Every minute, every day, we have seen a number of impressive brand executions, offers, campaigns and community relations from various brands in Nigeria. These pro-people businesses are working hard to attract and efficiently serve their target audiences. On this list today, is the newly launched retail fashion brand, Urban Jungle. Urban Jungle, launched its
We will listen to consumers and understand their needs – Gianluca Salute Read More »
Perhaps, just perhaps you are still taking note of notable consumer trends to help you make proficient business decision, this year. Here – some indispensable consumer insights to help. As a brand, you would agree that the year 2023 got off on a very uncertain footing. Nigeria and indeed the world were torn between
2 important consumer intelligence for brands Read More »
The New Year has arrived, but the demands on our finances will remain the same since the cost of living is still rising every day. Income? Let’s not even go there! These days, new strategies for conserving money are more important than ever with a recession looming and energy prices expected to increase once
10 ways you can ‘think and grow rich’ yearly Read More »
To provide always-on customer service and fix problems as soon as they arise, Dr. Inderpal Singh, EVP Telecom Business, Gupshup, has advised Nigerian brands to bring in artificial intelligence. In a chat with the media, Dr. Inderpal who recommended that Nigerian brands require Conversational AI for customer services, ended up fleshing out the prospects
“Use AI for efficient customer service” Gupshup to Nigerian brands Read More »
The social app, WhatsApp, needs no introduction. Does it? Okay. Let’s do some intro of some sort as a refresher. WhatsApp is a messaging app that allows users to send text messages, make voice and video calls, and share files with other WhatsApp users. Importantly, it uses end-to-end encryption to protect the privacy of
What Nigerians didn’t know about WhatsApp Usage Read More »
How lofty are your expectations from the fast-approaching 2023 polls? It’s also worth noting that Nigeria being a federal democracy with political activity with majority on the two major parties in the recent past – the APC and PDP. But it’s no longer business as usual as other parties like LP have joined the
VOX POP! 2023 Election Outcomes wish of Nigerians Read More »
