Coca-Cola will be launching a new flavour, which it produced in collaboration with American rapper, DJ Marshmellow. The partnership with Marshmello is to the effect that the new product has notes of favorites: strawberry and watermelon.
According to Oana Vlad, Coca-Cola’s senior director of global strategy, the yet-to-be launched product “adds an unexpected remix of flavors to a great Coca-Cola taste.” On his part, Marshmello said, “We created a vibey blend of my favorite flavors in this all-new mix. I think it tastes amazing and I hope fans love it too.”
The new flavor, which also comes in a zero-sugar variety, will be available for purchase starting on July 11 in the United States for a limited time, and will be offered in other countries later this summer.
