In the thoughts of Shana Orth, a duchess in brand matters, it is more important than ever for brands to understand the value of a personalised experience to retain and grow brand loyalty.
“To assist direct interactions and produce more human and empathic experiences, brands must adapt and tap into those crucial analytics, insights, and data,” Shana advises.
Clearly, Kia, has demonstrated this knowledge, judging by the barrage of awards the auto giant has continued to amass over the years.
Just in case you missed it, Kia emerged ‘Consumer Guide Automotive’s most awarded brand in 2023 with the Soul, Seltos, Sportage, Sorento and EV6 receiving Best Buy awards.
Note that this would be the ninth consecutive time, Kia Soul would be carting away the award especially in the subcompact crossover category, and third year in a row for the Seltos in the same segment. The all-electric EV6 and 2023 Sportage were named compact crossover winners, and Sorento was recognised by the editors of Consumer Guide Automotive in the midsize crossover category.
“From rugged SUVs to capable crossovers and innovative EVs, Kia’s comprehensive lineup delivers the world-class design, outstanding quality, and cutting-edge technology today’s discerning buyers are looking for,” said Mr. Steven Center, COO and EVP, Kia America.
“Being the most awarded brand in Consumer Guide’s 2023 Best Buy Awards is another transformational moment for Kia as we pursue our mobility leadership goals,” Mr Steven enthused.
Perhaps, you are wondering the criteria used to judge the award winner. Consumertrics reminds you that since 1967, Consumer Guide Automotive’s award-winning editorial team has used a rigorous and comprehensive evaluation process to identify the vehicles worthy of serious consideration by consumers. The editors utilize objective criteria, such as price, features, performance, accommodations, fuel economy, reliability records, and resale value, to assess each vehicle.
According to the publisher, Tom Appel, who led the editors’ selection process for this year’s list: “Kia’s growth as a transportation innovator has been exciting to watch. The breadth and depth of the brand’s product lineup includes something for almost every consumer, from value to luxury, with a healthy dose of sportiness, too. In every popular segment, Kia offers a must-drive model for shoppers to consider.”
Kia America Headquartered in Irvine, California, Kia America continues to top automotive quality surveys and is recognized as one of the 100 Best Global Brands.
Kia serves as the “Official Automotive Partner” of the NBA and offers a range of gasoline, hybrid, plug-in hybrid and electrified vehicles sold through a network of over 750 dealers in the U.S., including several cars and SUVs proudly assembled in America.
Right here in Nigeria, the brand’s representative, Kia Motors Nigeria Ltd, operates an assembly plant in the Isolo area of Lagos where a range of the vehicles is produced for the local market.
