Consumertrics

With Jendaya, Africans who want Gucci, other designers, don’t have to wait for months anymore – CEO Ayotunde Rufai

With Jendaya, Africans who want Gucci, other designers, don’t have to wait for months anymore – CEO Ayotunde Rufai

  To make it easy for African consumers to shop star designers like Gucci, Bottega and others, Jendaya – an online luxury marketplace housing the next generation of luxury labels,  has raised $1.2m pre-seed funding to scale its e-commerce platform in Africa. The fast rising startup who acts as a gateway for global luxury brands […]

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East Africa’s richest man enters Nigeria to wrestle with Coke, Unilever, others

East Africa’s richest man enters Nigeria to wrestle with Coke, Unilever, others

  Mohammed Dewji, a businessman from Tanzania and the only known dollar billionaire in East Africa, has announced his plans to conquer the world’s wealthiest conglomerates in Nigeria like Unilever, Proctor & Gamble, Pepsi, and Coca-Cola. With grit,  the Tanzanian billionaire made the announcement during his interview with CNN’s Connecting Africa, where he noted that

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Nigeria comes first among 21 companies in West Africa top 30 report

Nigeria comes first among 21 companies in West Africa top 30 report

  A new research, which provides valuable insights into the West African business landscape for the sake of investors  in the region, has scored Nigeria FIRST for dominating 21 companies in West Africa top 30 report. The report, which was conducted by Christopher W. Hartland-Peel, 2022, listed the Top 30 companies in West Africa ranked

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Entrepreneurship is most reliable way to build wealth in Africa – New survey reveals

Entrepreneurship is most reliable way to build wealth in Africa – New survey reveals

  A survey released by Standard Bank has found entrepreneurship to be the most reliable way to build wealth in Africa as Africans who participated in the survey said they made their first million dollars from entrepreneurship. Of the five nations studied, Nigerian, Ghanaian, and Kenyan respondents were most likely to identify entrepreneurship as the

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New report cite main reason for violent extremism in sub-Saharan Africa

New report cite main reasons for violent extremism in sub-Saharan Africa

  A new report by the UN Development Programme report has found Lack of jobs to be the main driver of violent extremism in sub-Saharan Africa. The report entitled, “Journey to Extremism in Africa: Pathways to Recruitment and Disengagement,” underscores the importance of economic factors as drivers of recruitment. Lack of income, the lack of

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Upcoming summit to treat “How Marketers Should Handle 2023”

Upcoming summit to treat “How Marketers Should Handle 2023”

  The Industry Newspaper, one of the leading Brand Marketing publications in Nigeria, has announced that all was set to hold its fourth edition annual summit, which will focus on the impact of data mining and policy. Themed,  “How Marketers Should Handle 2023,” the Industry Summit is billed for March 31st, 2023 at D’Podium Centre

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Do companies really rebrand for the sake of the consumer?

Do companies really rebrand for customer sake?

  The straight answer to this straight question is a capital YES. Yes, companies do rebrand for customer satisfaction. Rebranding can help a company to better align with customer preferences and expectations, increase brand recognition, and differentiate themselves from competitors. Additionally, a rebrand can also help a company to refresh its image, signal a shift

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Businesses Urged To Prioritize Customer Satisfaction

Businesses Urged To Prioritize Consumer Satisfaction

  Manufacturers of Indomie noodles, Dufil Prima Foods Plc, has affirmed the importance of businesses focusing on improved consumer satisfaction. In a statement, the noodle’s company said it was determined to leverage its goodwill and consumer satisfaction made possible through the consistent delivery of quality variants to sustain market leadership in 2023. Speaking on the

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BRILLIANT! E-Commerce startup, Tendo allows Nigerians to sell online without any capital

BRILLIANT! E-Commerce startup, Tendo allows Nigerians to sell online without any capital

  Fast-rising startup, Tendo Nigeria, needs no introduction. Tendo is an ecommerce platform that enables anyone to start their online business without investing any capital. Too good to be true? Not really. The idea is to connect small businesses to individuals to curb unemployment and unemployability. All the you or your loved ones need do

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