Consumertrics Archives - Page 23 of 24

Taeillo puts customers first, raises funds to reduce delivery time to 3 days

Campaigns, Education, Shelf / Consumertrics

With super grit, Nigerian startup, Taeillo, is determined to serve customers before anything else, saying the furniture company has raised funding to scale its online furniture e-commerce platform for the best customer service and experience. Taeillo, tackling the issues of delayed delivery has gone ahead to raise $2.5 million in “expansion” funding from Aruwa Capital, […]

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Why Sundry Foods Limited named 2023 ‘Customer-Centered Year’

Campaigns, Education, FMCG, Health Care / Consumertrics

Popular Nigerian restaurant brand, Sundry Foods Limited (SFL), has announced that the New Year 2023 shall be ALL about the consumer, affirming that every of the restaurant’s customer will be treated like king that they are. The Executive Director, SFL, Mr Nnamdi Opara, while unfolding the 2023 business outlook of the company during a meeting

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How Kia won latest ‘2023 Consumer Guide Automotive Best Buy Awards’

Campaigns, Education / Consumertrics

In the thoughts of Shana Orth, a duchess in brand matters, it is more important than ever for brands to understand the value of a personalised experience to retain and grow brand loyalty. “To assist direct interactions and produce more human and empathic experiences, brands must adapt and tap into those crucial analytics, insights,

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3 Major reasons businesses fail

Campaigns, Education, Finance, FMCG / Consumertrics

Serially, entrepreneurs are optimists. No, they don’t like to think about failure. In fact, for anyone around them who believes in the law of attraction or the effectiveness of positive thinking, they can even make them feel as though thinking about failure causes it to come by. But the truth remains the same. It’s

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We will listen to consumers and understand their needs – Gianluca Salute

Campaigns, Education, Energy, Finance, FMCG, Health Care, Shelf, Travel and Hospitality / Consumertrics

Every minute, every day, we have seen a number of impressive brand executions, offers, campaigns and community relations from various brands in Nigeria. These pro-people businesses are working hard to attract and efficiently serve their target audiences. On this list today, is the newly launched retail fashion brand, Urban Jungle. Urban Jungle, launched its

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2 important consumer intelligence for brands

Campaigns, Education, Energy, Finance, FMCG, Gaming and Betting, Health Care, ICT/Telecom, Shelf, Travel and Hospitality / Consumertrics

Perhaps, just perhaps you are still taking note of notable consumer trends to help you make proficient business decision, this year. Here – some indispensable consumer insights to help. As a brand, you would agree that the year 2023 got off on a very uncertain footing. Nigeria and indeed the world were torn between

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What Nigerians didn’t know about WhatsApp Usage

Education, Energy, Finance, FMCG, Gaming and Betting, Health Care, ICT/Telecom, Travel and Hospitality / Consumertrics

The social app, WhatsApp, needs no introduction. Does it? Okay. Let’s do some intro of some sort as a refresher. WhatsApp is a messaging app that allows users to send text messages, make voice and video calls, and share files with other WhatsApp users. Importantly, it uses end-to-end encryption to protect the privacy of

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2023: Common sense expectations as INEC denies publishing fresh final list of candidates

Campaigns, Education, Energy, Finance, FMCG, Gaming and Betting, Health Care, ICT/Telecom, Shelf, Travel and Hospitality / Consumertrics

Consumertrics reminds you that a national newspaper (title withheld for ethical reasons), had on Monday, reported that the Independent National Electoral Commission (INEC), on Sunday published the final list of candidates for the election. The commission had to step forward to deny the report and urged the general public to disregard the report. The

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What people predict will happen in 2023

Campaigns, Education, Energy, Finance, FMCG, Gaming and Betting, Health Care / Consumertrics

Consumertrics, the Nigerian star consumer intelligence agency, was able to comb the internet for some 2023 predictions especially now that Artificial Intelligence is eating the world. The categories include economy, markets, technology, geopolitics and everything else just to give you some forecast of some sort. By year end, we all should be able to

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Why redesigned naira notes is actually for the benefits of Nigerians

Campaigns, Education, FMCG / Consumertrics

Truly, knocks have trailed the freshly redesigned naira notes almost at launch. Consumertrics reminds you that the Governor of the Central Bank of Nigeria, Godwin Emefiele, on October 26, 2022, announced that new Naira notes would be introduced to replace the current 200, 500, and 1,000 Naira notes. The CBN governor did also hint

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