TRULY CUSTOMER-CENTRIC! Radisson addresses customer pain points with “Skip To Rewards” Campaign

TRULY CUSTOMER-CENTRIC! Radisson addresses customer pain points with “Skip To Rewards” Campaign


Radisson Hotel Group has introduced fresh campaign, tagged, “Skip to Rewards”, leveraging the familiar “Skip Ad” button to illustrate how members can skip the lines to tap quickly into the range of benefits, which Radisson Rewards offers.

Aimed at making customer experience not only more convenient but also more rewarding with each stay at a Radisson Hotel Group property, “Skip to Rewards” addresses the typical challenges, which customers face with traditional loyalty schemes.

The experience of the first featured character, Laura, pokes fun at how earning a free night from a typical loyalty scheme can literally take a lifetime. As a new Radisson Rewards member the present, Laura is already enjoying a free night at her preferred hotel.

Max, the second character, is pushed to the limits in his endless and tiring search for the best hotel rate. After showing him lose his patience, the clip ends with Max enjoying one of the Radisson Rewards benefits – the guaranteed Member Only Rate.

Waiting to receive a room upgrade through a loyalty scheme can be frustrating, as the experience of the third character, Janet, confirms. After receiving a visit from the future, she is pleasantly surprised with the swift room upgrade she receives by becoming a Radisson Rewards member.

Robert, the final character, is experiencing a long journey to the top tier status level of his current loyalty program, so much so, that he turns to stone. Fortunately, Radisson Rewards offers the fastest tier progression in the hotel sector, and the video ends with Robert enjoying his VIP status with Radisson Rewards.

Cristina Serra, global senior vice president of brand & experience, customer & marketing strategy at Radisson Hotel Group, is thrilled about the launch of “Skip to Rewards”, saying, “This campaign is a milestone for our loyalty program as it enables us to communicate to our customers the program’s benefits, such as fastest tier progression in the industry, Member Only Rate and to make sure that Every Moment Matters when members stay with Radisson Hotel Group. Moreover, I am convinced that the variety of exclusive benefits Radisson Rewards offers will encourage even more new members to join the program and be rewarded right from day one.”