Are you a start-up? Are you really meaning to operate in the Nigerian market to serve and be served?

Then don’t toy with needs and sentiments of your target audience.

By understanding and meeting consumer needs, you as a startup can create products and services that are in high demand. This will help you generate revenue and grow your clientele base, which is essential for the long-term success of your business.

Feel free to check history. Startups that do not understand and meet their consumer needs are likely to be outcompeted by those that do. By staying attuned to consumer tastes and needs, therefore, you can ensure that your products and services are competitive and relevant in the marketplace. Or is that not what you desire?

Another critical spot, you probably haven’t been to as a startup, is that by paying close attention to the needs and tastes of your target market, you can gain valuable insights into how to improve your products and services. This can help you to innovate and stay ahead of the curve.

A.N.D. when you eventually meet consumer needs and preferences, you’ve have succeeded in birthing loyal customers. Your eyes should dilate at this one! These customers are more likely to recommend the products or services to others, helping you go viral in no time. Wow! Your business would have been expanded without your breaking a sweat. Really…YES really!

One business consultant who pleaded anonymous puts this in capsule: “Startups that understand consumer needs and preferences are more likely to achieve scalability, meaning they can expand and grow their business with ease.”

He concluded: “By understanding and meeting consumer tastes and needs, startups can create a sustainable business model, stay competitive, gain valuable insights, create loyal customers and achieve scalability.”

5 Nigerian startups people mentioned tapped into consumer needs

Do kindly note that this list is not in chronology. Also free feel to drop us a comment if your brand fits into this category too.

1. PiggyVest: A savings and investment platform that makes it easy for Nigerians to save and invest their money. Our respondents affirmed, PiggyVest has been successful in meeting the high demand for savings and investment solutions in Nigeria.
2. Kobo360: A logistics and haulage technology platform that connects cargo owners with truck owners to optimize the supply chain process. Many said Kobo360 has been successful in meeting the high demand for efficient logistics and haulage solutions in Nigeria.
3. Helium Health: A healthcare management platform that provides electronic medical records and practice management software to hospitals and clinics in Nigeria. Telemedicine lovers stated Helium Health been living its name, meeting the high demand for digital health solutions in Nigeria.
4. Paystack: An online payment gateway that allows businesses in Nigeria to easily and securely accept payments from customers. It has been successful in meeting the high demand for online payment solutions in Nigeria, Nigerians canvassed.
5. Paga: A mobile-based financial services platform that allows users to make payments and transfer money. Again, respondents said Paga has been successful in meeting the high demand for mobile-based financial services in Nigeria.

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