Consumertrics, Author at Consumertrics

NANO+ set to give Nigerians particles-free food in 2023

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Plans have been concluded for Nanotechnology Research Group, NANO+ of Ladoke Akintola University of Technology (LAUTECH) Ogbomoso, to develop a pro-food Nano sensor by end of 2023 to not just make Nigerians safer meals but also the country’s food products, export-ready. Prof Abdulkareem Saka, a Nanotechnology expert, revealed that Nanotechnology Research Group, NANO+, was […]

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We will listen to consumers and understand their needs – Gianluca Salute

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Every minute, every day, we have seen a number of impressive brand executions, offers, campaigns and community relations from various brands in Nigeria. These pro-people businesses are working hard to attract and efficiently serve their target audiences. On this list today, is the newly launched retail fashion brand, Urban Jungle. Urban Jungle, launched its

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2 important consumer intelligence for brands

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Perhaps, just perhaps you are still taking note of notable consumer trends to help you make proficient business decision, this year. Here – some indispensable consumer insights to help. As a brand, you would agree that the year 2023 got off on a very uncertain footing. Nigeria and indeed the world were torn between

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10 ways you can ‘think and grow rich’ yearly

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The New Year has arrived, but the demands on our finances will remain the same since the cost of living is still rising every day. Income? Let’s not even go there! These days, new strategies for conserving money are more important than ever with a recession looming and energy prices expected to increase once

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“Use AI for efficient customer service” Gupshup tells Nigerian brands

“Use AI for efficient customer service” Gupshup to Nigerian brands

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To provide always-on customer service and fix problems as soon as they arise, Dr. Inderpal Singh, EVP Telecom Business, Gupshup, has advised Nigerian brands to bring in artificial intelligence. In a chat with the media, Dr. Inderpal who recommended that Nigerian brands require Conversational AI for customer services, ended up fleshing out the prospects

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What Nigerians didn’t know about WhatsApp Usage

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The social app, WhatsApp, needs no introduction. Does it? Okay. Let’s do some intro of some sort as a refresher. WhatsApp is a messaging app that allows users to send text messages, make voice and video calls, and share files with other WhatsApp users. Importantly, it uses end-to-end encryption to protect the privacy of

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VOX POP! 2023 Election Outcomes wishes of Nigerians

VOX POP! 2023 Election Outcomes wish of Nigerians

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How lofty are your expectations from the fast-approaching 2023 polls? It’s also worth noting that Nigeria being a federal democracy with political activity with majority on the two major parties in the recent past – the APC and PDP. But it’s no longer business as usual as other parties like LP have joined the

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2023: Common sense expectations as INEC denies publishing fresh final list of candidates

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Consumertrics reminds you that a national newspaper (title withheld for ethical reasons), had on Monday, reported that the Independent National Electoral Commission (INEC), on Sunday published the final list of candidates for the election. The commission had to step forward to deny the report and urged the general public to disregard the report. The

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Why should Startups care so much about consumer tastes and needs?

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Are you a start-up? Are you really meaning to operate in the Nigerian market to serve and be served? Then don’t toy with needs and sentiments of your target audience. By understanding and meeting consumer needs, you as a startup can create products and services that are in high demand. This will help you

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What people predict will happen in 2023

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Consumertrics, the Nigerian star consumer intelligence agency, was able to comb the internet for some 2023 predictions especially now that Artificial Intelligence is eating the world. The categories include economy, markets, technology, geopolitics and everything else just to give you some forecast of some sort. By year end, we all should be able to

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