Perhaps, just perhaps you are still taking note of notable consumer trends to help you make proficient business decision, this year. Here – some indispensable consumer insights to help. As a brand, you would agree that the year 2023 got off on a very uncertain footing. Nigeria and indeed the world were torn between […]
2 important consumer intelligence for brands Read More »
The New Year has arrived, but the demands on our finances will remain the same since the cost of living is still rising every day. Income? Let’s not even go there! These days, new strategies for conserving money are more important than ever with a recession looming and energy prices expected to increase once
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To provide always-on customer service and fix problems as soon as they arise, Dr. Inderpal Singh, EVP Telecom Business, Gupshup, has advised Nigerian brands to bring in artificial intelligence. In a chat with the media, Dr. Inderpal who recommended that Nigerian brands require Conversational AI for customer services, ended up fleshing out the prospects
“Use AI for efficient customer service” Gupshup to Nigerian brands Read More »
The social app, WhatsApp, needs no introduction. Does it? Okay. Let’s do some intro of some sort as a refresher. WhatsApp is a messaging app that allows users to send text messages, make voice and video calls, and share files with other WhatsApp users. Importantly, it uses end-to-end encryption to protect the privacy of
What Nigerians didn’t know about WhatsApp Usage Read More »
How lofty are your expectations from the fast-approaching 2023 polls? It’s also worth noting that Nigeria being a federal democracy with political activity with majority on the two major parties in the recent past – the APC and PDP. But it’s no longer business as usual as other parties like LP have joined the
VOX POP! 2023 Election Outcomes wish of Nigerians Read More »
Consumertrics reminds you that a national newspaper (title withheld for ethical reasons), had on Monday, reported that the Independent National Electoral Commission (INEC), on Sunday published the final list of candidates for the election. The commission had to step forward to deny the report and urged the general public to disregard the report. The
2023: Common sense expectations as INEC denies publishing fresh final list of candidates Read More »
Are you a start-up? Are you really meaning to operate in the Nigerian market to serve and be served? Then don’t toy with needs and sentiments of your target audience. By understanding and meeting consumer needs, you as a startup can create products and services that are in high demand. This will help you
Why should Startups care so much about consumer tastes and needs? Read More »
Consumertrics, the Nigerian star consumer intelligence agency, was able to comb the internet for some 2023 predictions especially now that Artificial Intelligence is eating the world. The categories include economy, markets, technology, geopolitics and everything else just to give you some forecast of some sort. By year end, we all should be able to
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There have been many important shifts in consumer behaviour throughout history. The year 2023 will not be an exception. Welcome. Still wondering? Global consumer trends refer to patterns of consumer behaviour and purchasing habits that are prevalent across different regions of the world. These trends can be influenced by a variety of factors, such
2023: Top 10 global consumer trends Read More »
The Consumertrics Advisory Series 1.0- a consumer Advocacy initiative of Consumertrics Limited, gathered Consumer protection stakeholders in Government, Financial service providers, Civil society, Consumers and the Academia, to discuss, debate, examine and explore the activities of these Digital Financial services providers activities and conceptualise ways to reverse their crude methods of consumer relationship and lay
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