Building a strong relationship with consumers is essential for the success of any business. Consumers are the lifeblood of any organization, and without them, a business cannot survive. Therefore, it is crucial to focus on building a long-term relationship with your consumers. In this blog post, we will discuss some strategies for strengthening your […]
Towards strengthening relationship with consumers Read More »
It’s not far to fetch. Customer loyalty is the sentiment of fidelity or allegiance a consumer has toward a brand. Are you a brand? Does this ring a bell? Do you know certain people who wouldn’t go for any other product or service except yours? That’s what we are talking about! Brand loyalty could
5 very simple ways to measure customer loyalty Read More »
Mohammed Dewji, a businessman from Tanzania and the only known dollar billionaire in East Africa, has announced his plans to conquer the world’s wealthiest conglomerates in Nigeria like Unilever, Proctor & Gamble, Pepsi, and Coca-Cola. With grit, the Tanzanian billionaire made the announcement during his interview with CNN’s Connecting Africa, where he noted that
East Africa’s richest man enters Nigeria to wrestle with Coke, Unilever, others Read More »
The Industry Newspaper, one of the leading Brand Marketing publications in Nigeria, has announced that all was set to hold its fourth edition annual summit, which will focus on the impact of data mining and policy. Themed, “How Marketers Should Handle 2023,” the Industry Summit is billed for March 31st, 2023 at D’Podium Centre
Upcoming summit to treat “How Marketers Should Handle 2023” Read More »
The straight answer to this straight question is a capital YES. Yes, companies do rebrand for customer satisfaction. Rebranding can help a company to better align with customer preferences and expectations, increase brand recognition, and differentiate themselves from competitors. Additionally, a rebrand can also help a company to refresh its image, signal a shift
Do companies really rebrand for customer sake? Read More »
Manufacturers of Indomie noodles, Dufil Prima Foods Plc, has affirmed the importance of businesses focusing on improved consumer satisfaction. In a statement, the noodle’s company said it was determined to leverage its goodwill and consumer satisfaction made possible through the consistent delivery of quality variants to sustain market leadership in 2023. Speaking on the
Businesses Urged To Prioritize Consumer Satisfaction Read More »
Fast-rising startup, Tendo Nigeria, needs no introduction. Tendo is an ecommerce platform that enables anyone to start their online business without investing any capital. Too good to be true? Not really. The idea is to connect small businesses to individuals to curb unemployment and unemployability. All the you or your loved ones need do
BRILLIANT! E-Commerce startup, Tendo allows Nigerians to sell online without any capital Read More »
Nigerian household pharmaceutical brand, HealthPlus, has debunked the wide use of antibiotics as contraceptives for unprotected sex, affirming, antibiotics don’t prevent unwanted pregnancy or sexually transmitted infections (STIs). The revolutionary pharmaceutical experts queried: “A lot of people believe that antibiotics should be used after unprotected sex. This is because they are afraid of sexually
Antibiotics are not contraceptives – HealthPlus debunks Read More »
The Universal Energy Facility (UEF), a results-driven finance facility managed by Sustainable Energy for All, has announced an innovative programme to scale up electricity access to small- and medium-sized enterprises (SMEs) and households in Nigeria. Following the launch of the programme in Nigeria, where pre-application registration for eligible companies opened on 24 August, the
STERLING! UEF grants electricity access to SMEs with new initiative Read More »
According to the PWC Nigeria SME Survey, SMEs account for 48% of national GDP, 96% of businesses, and 84% of employment. Despite their prevalence, small businesses in Nigeria rarely thrive. In this context, marketing their small businesses to the consumers has always been a key challenge. It is against this backdrop that a leading
EXCELLENT! Nimbus Media Limited pledges advertising support for SMEs Read More »
