FMCG Archives - Page 8 of 10

“Use AI for efficient customer service” Gupshup tells Nigerian brands

“Use AI for efficient customer service” Gupshup to Nigerian brands

Campaigns, Education, Energy, Finance, FMCG, Gaming and Betting, Health Care, ICT/Telecom, Shelf / Consumertrics

To provide always-on customer service and fix problems as soon as they arise, Dr. Inderpal Singh, EVP Telecom Business, Gupshup, has advised Nigerian brands to bring in artificial intelligence. In a chat with the media, Dr. Inderpal who recommended that Nigerian brands require Conversational AI for customer services, ended up fleshing out the prospects […]

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What Nigerians didn’t know about WhatsApp Usage

Education, Energy, Finance, FMCG, Gaming and Betting, Health Care, ICT/Telecom, Travel and Hospitality / Consumertrics

The social app, WhatsApp, needs no introduction. Does it? Okay. Let’s do some intro of some sort as a refresher. WhatsApp is a messaging app that allows users to send text messages, make voice and video calls, and share files with other WhatsApp users. Importantly, it uses end-to-end encryption to protect the privacy of

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VOX POP! 2023 Election Outcomes wishes of Nigerians

VOX POP! 2023 Election Outcomes wish of Nigerians

Campaigns, Education, Energy, Finance, FMCG, Gaming and Betting, Health Care, ICT/Telecom, Shelf, Travel and Hospitality / Consumertrics

How lofty are your expectations from the fast-approaching 2023 polls? It’s also worth noting that Nigeria being a federal democracy with political activity with majority on the two major parties in the recent past – the APC and PDP. But it’s no longer business as usual as other parties like LP have joined the

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2023: Common sense expectations as INEC denies publishing fresh final list of candidates

Campaigns, Education, Energy, Finance, FMCG, Gaming and Betting, Health Care, ICT/Telecom, Shelf, Travel and Hospitality / Consumertrics

Consumertrics reminds you that a national newspaper (title withheld for ethical reasons), had on Monday, reported that the Independent National Electoral Commission (INEC), on Sunday published the final list of candidates for the election. The commission had to step forward to deny the report and urged the general public to disregard the report. The

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Why should Startups care so much about consumer tastes and needs?

Campaigns, Education, Energy, Finance, FMCG, Gaming and Betting, Health Care, ICT/Telecom / Consumertrics

Are you a start-up? Are you really meaning to operate in the Nigerian market to serve and be served? Then don’t toy with needs and sentiments of your target audience. By understanding and meeting consumer needs, you as a startup can create products and services that are in high demand. This will help you

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What people predict will happen in 2023

Campaigns, Education, Energy, Finance, FMCG, Gaming and Betting, Health Care / Consumertrics

Consumertrics, the Nigerian star consumer intelligence agency, was able to comb the internet for some 2023 predictions especially now that Artificial Intelligence is eating the world. The categories include economy, markets, technology, geopolitics and everything else just to give you some forecast of some sort. By year end, we all should be able to

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Why redesigned naira notes is actually for the benefits of Nigerians

Campaigns, Education, FMCG / Consumertrics

Truly, knocks have trailed the freshly redesigned naira notes almost at launch. Consumertrics reminds you that the Governor of the Central Bank of Nigeria, Godwin Emefiele, on October 26, 2022, announced that new Naira notes would be introduced to replace the current 200, 500, and 1,000 Naira notes. The CBN governor did also hint

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2023: Top 10 global consumer trends

Campaigns, Education, Energy, Finance, FMCG, Gaming and Betting, Health Care, ICT/Telecom / Consumertrics

There have been many important shifts in consumer behaviour throughout history. The year 2023 will not be an exception. Welcome. Still wondering? Global consumer trends refer to patterns of consumer behaviour and purchasing habits that are prevalent across different regions of the world. These trends can be influenced by a variety of factors, such

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Behind the scene of SON asking business owners to secure their products from counterfeiters

What SON really meant by asking businesses to secure products from counterfeiters

Campaigns, Education, FMCG, Health Care / Consumertrics

On counterfeiting? Let’s scream our voices hoarse then! There can never be enough said on the crusade to end counterfeiting no matter how tiny the fake product or even service may be. Have you bought some fake product lately? In fact, the cosmetic industry needs some clean up in this regard. Fake body lotions

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ICYMI: Consumertrics launches to offer over 200 million Nigerians superior voice

Campaigns, Education, FMCG / Consumertrics

Yes, there are many consumer awareness blogs that are run by individuals and not by government agencies. These portals can be a great source of information and resources for consumers looking to learn more about their rights, how to protect themselves from scams and fraud as well as excellent consumer intelligence for brands looking

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