The straight answer to this straight question is a capital YES. Yes, companies do rebrand for customer satisfaction. Rebranding can help a company to better align with customer preferences and expectations, increase brand recognition, and differentiate themselves from competitors. Additionally, a rebrand can also help a company to refresh its image, signal a shift […]
Do companies really rebrand for customer sake? Read More »
Manufacturers of Indomie noodles, Dufil Prima Foods Plc, has affirmed the importance of businesses focusing on improved consumer satisfaction. In a statement, the noodle’s company said it was determined to leverage its goodwill and consumer satisfaction made possible through the consistent delivery of quality variants to sustain market leadership in 2023. Speaking on the
Businesses Urged To Prioritize Consumer Satisfaction Read More »
Fast-rising startup, Tendo Nigeria, needs no introduction. Tendo is an ecommerce platform that enables anyone to start their online business without investing any capital. Too good to be true? Not really. The idea is to connect small businesses to individuals to curb unemployment and unemployability. All the you or your loved ones need do
BRILLIANT! E-Commerce startup, Tendo allows Nigerians to sell online without any capital Read More »
Nigerian household pharmaceutical brand, HealthPlus, has debunked the wide use of antibiotics as contraceptives for unprotected sex, affirming, antibiotics don’t prevent unwanted pregnancy or sexually transmitted infections (STIs). The revolutionary pharmaceutical experts queried: “A lot of people believe that antibiotics should be used after unprotected sex. This is because they are afraid of sexually
Antibiotics are not contraceptives – HealthPlus debunks Read More »
Tempted to copy another LinkedIn Profile? Here are key reasons you shouldn’t. No doubt, you just might see a compelling, well-branded LinkedIn profile, say, of a job seeker with qualifications similar to yours. It really spoke to you! It’s tantalizing you want every word, therein. Now, you want your profile to be exactly
3 Reasons not to copy another LinkedIn Profile no matter how tantalizing Read More »
The Universal Energy Facility (UEF), a results-driven finance facility managed by Sustainable Energy for All, has announced an innovative programme to scale up electricity access to small- and medium-sized enterprises (SMEs) and households in Nigeria. Following the launch of the programme in Nigeria, where pre-application registration for eligible companies opened on 24 August, the
STERLING! UEF grants electricity access to SMEs with new initiative Read More »
According to the PWC Nigeria SME Survey, SMEs account for 48% of national GDP, 96% of businesses, and 84% of employment. Despite their prevalence, small businesses in Nigeria rarely thrive. In this context, marketing their small businesses to the consumers has always been a key challenge. It is against this backdrop that a leading
EXCELLENT! Nimbus Media Limited pledges advertising support for SMEs Read More »
Popular social platform, Facebook, has hit 2billlion daily users (DAUs) as at December 2022, translating that the social media giant has actually snatches one quarter of the entire human race, every day. We note that the world population was recently estimated to have reached 8billion on November 15 2022, according to Worldometers. While Facebook
Facebook records 2 billion daily users – New Report Read More »
An investment banking firm, Comercio Partners, has anticipated that the further increase in the Monetary Policy Rate, MPR to 17.5 per cent may likely mean that Small and Medium Enterprises, SMEs, will have to pay more when it comes to funding their enterprises. Consumertics recalls that in a bid to wrestle the high inflation
SMEs may pay more to borrow funds – Expert hints Read More »
Nigerian Exchange (NG, has revealed plans to allow Nigerians buy shares and other securities at the stock market, with the Unstructured Supplementary Service Data (USSD). This was disclosed by Temi Popoola, NGX Chief Executive Officer while speaking during the annual review and preview of the capital market organized by the NGX recently. According to
EXCITING! Nigerians soon to buy shares with USSD short code Read More »
