The straight answer to this straight question is a capital YES. Yes, companies do rebrand for customer satisfaction. Rebranding can help a company to better align with customer preferences and expectations, increase brand recognition, and differentiate themselves from competitors. Additionally, a rebrand can also help a company to refresh its image, signal a shift […]
Do companies really rebrand for customer sake? Read More »
Manufacturers of Indomie noodles, Dufil Prima Foods Plc, has affirmed the importance of businesses focusing on improved consumer satisfaction. In a statement, the noodle’s company said it was determined to leverage its goodwill and consumer satisfaction made possible through the consistent delivery of quality variants to sustain market leadership in 2023. Speaking on the
Businesses Urged To Prioritize Consumer Satisfaction Read More »
Fast-rising startup, Tendo Nigeria, needs no introduction. Tendo is an ecommerce platform that enables anyone to start their online business without investing any capital. Too good to be true? Not really. The idea is to connect small businesses to individuals to curb unemployment and unemployability. All the you or your loved ones need do
BRILLIANT! E-Commerce startup, Tendo allows Nigerians to sell online without any capital Read More »
The Universal Energy Facility (UEF), a results-driven finance facility managed by Sustainable Energy for All, has announced an innovative programme to scale up electricity access to small- and medium-sized enterprises (SMEs) and households in Nigeria. Following the launch of the programme in Nigeria, where pre-application registration for eligible companies opened on 24 August, the
STERLING! UEF grants electricity access to SMEs with new initiative Read More »
According to the PWC Nigeria SME Survey, SMEs account for 48% of national GDP, 96% of businesses, and 84% of employment. Despite their prevalence, small businesses in Nigeria rarely thrive. In this context, marketing their small businesses to the consumers has always been a key challenge. It is against this backdrop that a leading
EXCELLENT! Nimbus Media Limited pledges advertising support for SMEs Read More »
Plans have been concluded for Nanotechnology Research Group, NANO+ of Ladoke Akintola University of Technology (LAUTECH) Ogbomoso, to develop a pro-food Nano sensor by end of 2023 to not just make Nigerians safer meals but also the country’s food products, export-ready. Prof Abdulkareem Saka, a Nanotechnology expert, revealed that Nanotechnology Research Group, NANO+, was
NANO+ set to give Nigerians particles-free food in 2023 Read More »
Perhaps, just perhaps you are still taking note of notable consumer trends to help you make proficient business decision, this year. Here – some indispensable consumer insights to help. As a brand, you would agree that the year 2023 got off on a very uncertain footing. Nigeria and indeed the world were torn between
2 important consumer intelligence for brands Read More »
The New Year has arrived, but the demands on our finances will remain the same since the cost of living is still rising every day. Income? Let’s not even go there! These days, new strategies for conserving money are more important than ever with a recession looming and energy prices expected to increase once
10 ways you can ‘think and grow rich’ yearly Read More »
To provide always-on customer service and fix problems as soon as they arise, Dr. Inderpal Singh, EVP Telecom Business, Gupshup, has advised Nigerian brands to bring in artificial intelligence. In a chat with the media, Dr. Inderpal who recommended that Nigerian brands require Conversational AI for customer services, ended up fleshing out the prospects
“Use AI for efficient customer service” Gupshup to Nigerian brands Read More »
The social app, WhatsApp, needs no introduction. Does it? Okay. Let’s do some intro of some sort as a refresher. WhatsApp is a messaging app that allows users to send text messages, make voice and video calls, and share files with other WhatsApp users. Importantly, it uses end-to-end encryption to protect the privacy of
What Nigerians didn’t know about WhatsApp Usage Read More »
